News

Unlocking Viewer Value: Innovative Approaches to Ad-Supported Streaming
The streaming landscape is experiencing unprecedented growth, presenting providers with a golden opportunity to capture new audiences, win subscribers, and retain viewers. Global streaming giants are testing new monetization strategies by incorporating ads to their traditionally subscription-based model, offering multiple ad-supported tiers.
In this episode, we delve into the strategies for making the most of advertising opportunities within streaming platforms that enhance viewer engagement and maximize revenue potential. Discover how streaming services are integrating advertising into their platforms to deliver value to both viewers and advertisers. Our discussion will cover effective ad delivery techniques, innovative ad formats, and best practices for optimizing ad revenue.
We’ll explore how platforms are balancing user experience with advertising, leveraging data to target audiences more precisely, and adapting to the growing demand for interactive and personalized ad experiences. Our expert guests will share insights into the latest trends in ad-supported streaming and offer practical tips for building successful advertising strategies.
Tune in to learn how to harness the full potential of ad-supported streaming and craft advertising strategies that drive engagement and revenue.
Guests
-Tung Tran-Quang, Director Avod & Adtech Strategy, Bedrock
-Tim Sewell, CEO, Yospace
News
Jonas Engwall on Scaling the Future of Streaming
2025.10.10
(Originally published by World Screen, October 2025) After helping M6 successfully launch M6+, Bedrock is turning its focus to one of its biggest projects yet: migrating RTL+ in Germany onto its streaming technology platform in 2026.
The Media Brew at IBC: Where Ideas and Innovation Meet
2025.10.10
At IBC 2025, The Media Brew podcast transformed the Bedrock booth into a hub for open conversation and industry insight. Hosted and produced by Marion Ranchet of Streaming Made Easy, the series captured authentic, fast-paced discussions with some of the most insightful voices in streaming.
Jonas Engwall joins IBC panel on scale vs. sovereignty in European streaming
2025.10.10
At IBC 2025, Bedrock CEO Jonas Engwall joined a panel discussion hosted by StreamTV Insider exploring how European media players can achieve global scale while maintaining local sovereignty.