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The Race to Scale: Streaming’s Path to Financial Sustainability

A recap of The Media Odyssey Podcast episdoe recorded live at Streaming Made Easy Live in Amsterdam the day before IBC 2026. Hosts Evan Shapiro and Marion Ranchet with guests Jonas Engwall (CEO, Bedrock Streaming), Rowan de Pomerai (CEO, the DPP) and Bjarne Andre Myklebust (Head of Distribution, NRK - Norwegian Broadcasting Corporation).

News

 Case Study: FIFA World Cup 2026 on M6+

Case Study: FIFA World Cup 2026 on M6+

2026.09.03

How Bedrock powered 54 FIFA World Cup matches on M6+ across 39 consecutive days, supporting more than one million concurrent streams and record live audiences in France.

 RTL+ Migration to Bedrock Completed

RTL+ Migration to Bedrock Completed

2026.05.13

Transition to largest pan-European streaming platform strengthens foundation for profitable growth. <br /> RTL+, Germany's leading streaming service with more than 7.3 million subscribers, has officially completed its migration to the Bedrock platform. It's a milestone we're incredibly proud of and one that's been in the making since July 2024.

 OTTRed Spotlight podcast: Interactive Streaming and the Future of Ad-tech

OTTRed Spotlight podcast: Interactive Streaming and the Future of Ad-tech

2025.10.23

Bedrock’s Tung Tran-Quang joins Ease Live CEO Kjetil Horneland on OTTRed Spotlight podcast to discuss how interactivity and ad-tech are transforming live sports streaming and monetization.

 Jonas Engwall joins IBC panel on scale vs. sovereignty in European streaming

Jonas Engwall joins IBC panel on scale vs. sovereignty in European streaming

2025.10.10

At IBC 2025, Bedrock CEO Jonas Engwall joined a panel discussion hosted by StreamTV Insider exploring how European media players can achieve global scale while maintaining local sovereignty.

 The Media Brew at IBC: Where Ideas and Innovation Meet

The Media Brew at IBC: Where Ideas and Innovation Meet

2025.10.10

At IBC 2025, The Media Brew podcast transformed the Bedrock booth into a hub for open conversation and industry insight. Hosted and produced by Marion Ranchet of Streaming Made Easy, the series captured authentic, fast-paced discussions with some of the most insightful voices in streaming.

 Jonas Engwall on Scaling the Future of Streaming

Jonas Engwall on Scaling the Future of Streaming

2025.10.10

(Originally published by World Screen, October 2025) After helping M6 successfully launch M6+, Bedrock is turning its focus to one of its biggest projects yet: migrating RTL+ in Germany onto its streaming technology platform in 2026.

 Bedrock: World-Class Video Streaming with Roots in Portugal

Bedrock: World-Class Video Streaming with Roots in Portugal

2025.02.20

This article was originally published in Portuguese by Jornal de Notícias. It has been translated and reposted here with permission. A European leader in video streaming technology, Bedrock—part of the European media giant Bertelsmann—chose Lisbon a year ago to expand its operations. Since then, it has stood out in Portugal's tech ecosystem, establishing itself as an employer of excellence and a benchmark in innovation.

 Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"

Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"

2025.02.11

This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.

 Greening the Stream: Achieving Sustainability in Digital Media

Greening the Stream: Achieving Sustainability in Digital Media

2025.02.07

In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.

 Scaling the Future: Mastering Platform Growth and Resilience

Scaling the Future: Mastering Platform Growth and Resilience

2025.01.10

In this episode, we’ll explore the implications of potential disruptions in linear TV services and what this means for streaming platforms. Discover how companies are addressing the complexities of scaling their front-end technologies, which were not initially designed to handle the demands of today’s massive viewership.

 Streaming Sports 2.0: Boosting Fan Interaction and Engagement

Streaming Sports 2.0: Boosting Fan Interaction and Engagement

2024.12.13

The landscape of live sports broadcasting is undergoing a profound transformation as technology reshapes how fans engage with their favorite events. In this episode, we explore the multifaceted evolution of live sports streaming, focusing on the innovative strategies that enhance fan engagement and drive revenue.

 The Power of Collaboration: How Strategic Partnerships are Driving Streaming Success

The Power of Collaboration: How Strategic Partnerships are Driving Streaming Success

2024.11.29

In this illuminating episode, we delve into the transformative power of joint ventures in the streaming industry. As media companies increasingly collaborate to deliver content, these strategic partnerships are reshaping the landscape of streaming services. We’ll explore the far-reaching implications of these collaborations and how they are driving innovation and growth in the sector.

 Reimagining Video Delivery: The Evolution of Premium Content Distribution

Reimagining Video Delivery: The Evolution of Premium Content Distribution

2024.11.15

In today’s fast-paced media landscape, delivering premium video content efficiently is more important than ever. This episode takes a closer look at the evolution of video distribution and how innovative approaches are reshaping the industry. We’ll be joined by Michelle Munson, a trailblazer in the field and co-founder of Eluvio, to explore her groundbreaking contributions to video delivery.

 Unlocking Viewer Value: Innovative Approaches to Ad-Supported Streaming

Unlocking Viewer Value: Innovative Approaches to Ad-Supported Streaming

2024.10.31

In this episode, we delve into the strategies for making the most of advertising opportunities within streaming platforms that enhance viewer engagement and maximize revenue potential. Discover how streaming services are integrating advertising into their platforms to deliver value to both viewers and advertisers. Our discussion will cover effective ad delivery techniques, innovative ad formats, and best practices for optimizing ad revenue.

 Bedrock Day 2024

Bedrock Day 2024

2024.10.29

Celebrating Bedrock's milestones, dedicated team members, and valued clients on this special day

 Personalization Playbook: Crafting the Ultimate Streaming Experience

Personalization Playbook: Crafting the Ultimate Streaming Experience

2024.10.18

In this enlightening episode, we dive deep into the transformative impact of personalization in streaming services, exploring how UX, AI, and data analytics are revolutionizing content discovery. As competition intensifies in the streaming industry, delivering highly customized and engaging experiences is key to retaining viewers and reducing churn.

 On the Road to the Future: Exploring In-Car Streaming Entertainment

On the Road to the Future: Exploring In-Car Streaming Entertainment

2024.10.04

In this exciting episode, we navigate the groundbreaking intersection of in-car streaming entertainment and the broader streaming media landscape. The automotive industry is experiencing a seismic shift as vehicles transform into high-tech hubs of personalized digital experiences. As seen with innovations like Tesla’s over-the-air (OTA) updates and autonomous driving features, the car is evolving into a sophisticated media platform.

 Bedrock and Eluvio Announce Strategic Partnership to Provide Unmatched-Efficiency for Streaming Content Delivery

Bedrock and Eluvio Announce Strategic Partnership to Provide Unmatched-Efficiency for Streaming Content Delivery

2024.09.05

AMSTERDAM, September 5, 2024 – In advance of the upcoming IBC 2024, Bedrock and Eluvio announced a new strategic agreement to bring innovative streaming video technology to broadcasters and entertainment companies across Europe, powered by the Eluvio Content Fabric. In the joint effort, Bedrock will leverage the Eluvio Content Fabric to unlock the height of broadcast streaming innovation, including ultra-low-latency, secure, and cost-effective video streaming at scale, for live and on-demand monetization, with AI discovery, tamper-proof content, and end-to- end analytics.

 Joining Forces: Bedrock and RTL+ in Germany

Joining Forces: Bedrock and RTL+ in Germany

2024.07.19

RTL Group’s largest streaming service, RTL+ in Germany, plans to migrate to the Bedrock platform in early 2026.

 Bedrock releases M6+ on Apple Vision Pro in France, Offering a Spatial Streaming Experience to Viewers

Bedrock releases M6+ on Apple Vision Pro in France, Offering a Spatial Streaming Experience to Viewers

2024.07.16

July 16th, 2024, Paris, France - Bedrock, the leading European streaming tech company, released a fully dedicated version of M6+, the supercharged AVOD streaming platform by Groupe M6 on Apple Vision OS right in time with Apple Vision Pro’s opening weekend in Europe.

 Bedrock & Ease Live Jointly Create the Interactive M6+ Live Sport Experience for the EURO 2024

Bedrock & Ease Live Jointly Create the Interactive M6+ Live Sport Experience for the EURO 2024

2024.06.11

June 11th, 2024, Paris, France and Bergen, Norway- Bedrock, the leading European streaming tech company, and Ease Live, an Evertz company providing innovative interactive TV technology, announce their newly formed collaboration to provide media and entertainment companies with highly immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement.

 Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

2024.05.23

May 23rd, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the highly-anticipated launch of M6+, the new supercharged AVOD streaming platform by Groupe M6, now available for free across all devices.

 Bedrock to launch brand new M6+ platform in France  with universal AVOD distribution

Bedrock to launch brand new M6+ platform in France with universal AVOD distribution

2024.03.07

March 7th, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the upcoming release of M6+, a groundbreaking new AVOD platform launched by Groupe M6.

 OTTRed Podcast: Unveiling the Sports OTT Revolution

OTTRed Podcast: Unveiling the Sports OTT Revolution

2024.03.01

In this podcast episode, explore the rise of online sports streaming, and the challenges to establish a dedicated and faithful audience.

 OTTRed Podcast: Owning the Home Content Ecosystem

OTTRed Podcast: Owning the Home Content Ecosystem

2024.02.19

In this podcast episode, we explore the future of home entertainment and the fierce battle for content dominance.

 OTTRed Podcast: The Art of Making Streaming Ads Pay

OTTRed Podcast: The Art of Making Streaming Ads Pay

2024.02.09

In this episode, we delve deep into the intricate world of advertising, shedding light on how broadcasters and content owners can truly unlock the potential within.

 OTTRed IBC Edition Podcast: PSB's Digital Switch-Off

OTTRed IBC Edition Podcast: PSB's Digital Switch-Off

2024.01.26

In this thought-provoking podcast, we explore how PSBs are navigating the digital landscape and the indispensable role of OTT in their transformation.

 OTTRed Podcast IBC Edition: FAST Success

OTTRed Podcast IBC Edition: FAST Success

2024.01.16

In this riveting podcast, we dive deep into the booming world of FAST platforms. We uncover the secrets behind their phenomenal success and explore the intricacies of striking the perfect balance between content abundance and advertiser satisfaction.

 OTTRed Podcast IBC Edition: The Converging Worlds of Content Production and OTT Technologies

OTTRed Podcast IBC Edition: The Converging Worlds of Content Production and OTT Technologies

2023.12.01

Welcome to an enlightening journey into the fascinating convergence of content production and OTT technologies!

 Videoland's Migration to Bedrock: Delivering a Customer-Centric Streaming Experience

Videoland's Migration to Bedrock: Delivering a Customer-Centric Streaming Experience

2023.11.21

In a dynamic era where the streaming industry is continuously evolving, Bedrock unveils an insightful case study that encapsulates a groundbreaking collaboration, setting the stage for industry-wide transformations.

 Bedrock Streaming Opens New Office in Lisbon as Part of International Expansion

Bedrock Streaming Opens New Office in Lisbon as Part of International Expansion

2023.11.16

The media tech company is actively recruiting streaming professionals for its vibrant new location in the Portuguese capital.

 OTTRed Podcast IBC Edition: The Future of Streaming - Embracing Hybridity

OTTRed Podcast IBC Edition: The Future of Streaming - Embracing Hybridity

2023.11.10

Explore the dynamic world of streaming as industry experts discuss the concept of hybridity in this episode. Learn how streaming platforms adapt to changing trends, embrace hybrid monetization, and leverage innovative content models to thrive in a competitive landscape.

 OTTRed Podcast IBC Edition: Dominating MENA's SVOD OTT Landscape

OTTRed Podcast IBC Edition: Dominating MENA's SVOD OTT Landscape

2023.10.19

Tune in with Chris Redmond ©️®️, alongside seasoned expert Barry B. Mehdizadeh, for a deep dive into the SVOD OTT platforms in the fast-evolving MENA region, all recorded from our booth at IBC! 📍🌍 Unlock key insights into strategic moves in the MENA market and immerse yourself in success stories from the top echelons of the SVOD OTT industry.

 Bedrock Day 2023

Bedrock Day 2023

2023.10.18

Celebrating Bedrock's milestones, dedicated team members, and valued clients on this special day

 Whitepaper: Making streaming ads pay

Whitepaper: Making streaming ads pay

2023.09.13

Unlocking the advertising potential of streaming demands a sharp focus on user experience, data and infrastructure, and careful choice of technology partners.

  Bedrock migrates RTLplay to the most advanced streaming user experience in French-speaking Belgium

Bedrock migrates RTLplay to the most advanced streaming user experience in French-speaking Belgium

2023.09.11

Bedrock announces the migration of RTLplay to its brand new streaming platform.

 Bedrock receives IAB Tech Lab certifications

Bedrock receives IAB Tech Lab certifications

2023.09.04

The certifications provide accurate measurement, easy implementation, cross-platform compatibility, transparency, and collaboration opportunities.

 Whitepaper: Unveiling the future of streaming

Whitepaper: Unveiling the future of streaming

2023.09.01

In the ever-evolving landscape of video distribution, staying informed about industry developments and growth prospects is crucial for organizations to remain competitive

  Case study: the fruitful partnership between 6play and Bedrock in the French broadcasting industry

Case study: the fruitful partnership between 6play and Bedrock in the French broadcasting industry

2023.08.31

As the landscape of broadcasting undergoes remarkable transformations, Bedrock releases an interesting case study that highlights a pivotal collaboration at the forefront of these changes.

 Bedrock nominated for the European Video Awards

Bedrock nominated for the European Video Awards

2023.06.21

Bedrock is shortlisted in the Best Streaming Technology Solution category of the European Video Awards

 Bedrock extends M6’s 6play max to new big screens

Bedrock extends M6’s 6play max to new big screens

2023.03.21

Bedrock extends the ad-free streaming service 6play max to Apple TV, Amazon Fire TV and LG connected TVs

 Bedrock Delivers New RTL+ Hungary, The Most Advanced Central European Streaming Service

Bedrock Delivers New RTL+ Hungary, The Most Advanced Central European Streaming Service

2022.11.29

The streaming platform now includes a new paid tier for Hungary’s leading AVOD service.

 Bedrock achieves Europe’s largest SVOD streaming migration ever

Bedrock achieves Europe’s largest SVOD streaming migration ever

2022.11.22

Bedrock seamlessly migrates more than 1 million Videoland paying subscribers to its new hybrid platform

 Bedrock is on Welcome to the Jungle!

Bedrock is on Welcome to the Jungle!

2022.11.07

Bedrock’s page is now live on Welcome to the Jungle

 Bedrock upgrades France’s 6play to a hybrid streaming platform

Bedrock upgrades France’s 6play to a hybrid streaming platform

2022.10.18

Bedrock has successfully developed the platform for the newly launched 6play max, a new paid tier for Groupe M6’s leading AVOD service in France

 Bedrock nominated for the VideoTech Innovation Award

Bedrock nominated for the VideoTech Innovation Award

2022.10.03

Bedrock is shortlisted in the Streaming Platform Technology of the Year category of the VideoTech Innovation Awards

 Bedrock Day 2022

Bedrock Day 2022

2022.09.23

A special day to celebrate the Bedrock’s achievements, team members and clients

 Bedrock nominated for the Streaming Media European Innovation Award

Bedrock nominated for the Streaming Media European Innovation Award

2022.08.11

Bedrock is shortlisted in the OTT Video Platform category of the Streaming Media European Innovation Awards

 Bedrock awarded HappyIndexAtWork and TechAtWork 2022 labels

Bedrock awarded HappyIndexAtWork and TechAtWork 2022 labels

2022.07.05

Bedrock has been recognized by ChooseMyCompany with 2 labels.

 Bedrock delivers a new version of RTL Most

Bedrock delivers a new version of RTL Most

2022.04.21

New functionalities allow better personalization of recommendations and smooth navigation

 SALTO Android app wins the 'Users’ Choice - Best of 2021' Award

SALTO Android app wins the 'Users’ Choice - Best of 2021' Award

2021.11.29

Bedrock’s “SALTO” Android app won the “Users’ Choice - Best of 2021” Award across all categories of applications in France.

 Bedrock Powers Brand New French Streaming Service ‘Salto'

Bedrock Powers Brand New French Streaming Service ‘Salto'

2020.10.22

Bedrock Powers Brand New French Streaming Service 'Salto'

 Groupe M6 is opening up Bedrock's Capital to RTL Group

Groupe M6 is opening up Bedrock's Capital to RTL Group

2020.03.13

Groupe M6 is opening up Bedrock's Capital to RTL Group to create the European leader in streaming technology