OTTRed Podcast IBC Edition: The Future of Streaming - Embracing Hybridity

In this engaging episode, hosted by Chris Redmond, industry experts Charline Robbe, VP Product at Bedrock, and Keran Boyd, Analyst at Caretta Research, delve into the evolving landscape of streaming and the intriguing concept of hybridity. Over the past decade, the world witnessed an unprecedented surge in online video consumption, with the COVID-19 pandemic acting as a catalyst for this trend.

However, the streaming market encountered a new phase last year, characterized by a slowdown in VOD consumption growth. Faced with fierce competition and a saturation of content, streaming providers had to rethink their strategies to keep pace with the changing dynamics.

The solution? Hybridity. Many streaming platforms are now opting for a hybrid monetization approach, which combines elements of AVOD and SVOD. Guests break down the advantages of this approach, from diversifying revenue sources to enhancing user experiences.

Additionally, new content models like FAST have emerged, aimed at increasing AVOD revenue and user engagement. Discover why hybridity and innovative content models are not just buzzwords but vital strategies for streaming platforms to navigate the evolving landscape successfully.

News

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