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OTTRed Podcast IBC Edition: The Future of Streaming - Embracing Hybridity
In this engaging episode, hosted by Chris Redmond, industry experts Charline Robbe, VP Product at Bedrock, and Keran Boyd, Analyst at Caretta Research, delve into the evolving landscape of streaming and the intriguing concept of hybridity. Over the past decade, the world witnessed an unprecedented surge in online video consumption, with the COVID-19 pandemic acting as a catalyst for this trend.
However, the streaming market encountered a new phase last year, characterized by a slowdown in VOD consumption growth. Faced with fierce competition and a saturation of content, streaming providers had to rethink their strategies to keep pace with the changing dynamics.
The solution? Hybridity. Many streaming platforms are now opting for a hybrid monetization approach, which combines elements of AVOD and SVOD. Guests break down the advantages of this approach, from diversifying revenue sources to enhancing user experiences.
Additionally, new content models like FAST have emerged, aimed at increasing AVOD revenue and user engagement. Discover why hybridity and innovative content models are not just buzzwords but vital strategies for streaming platforms to navigate the evolving landscape successfully.
News
Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"
2025.02.12
This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.
Greening the Stream: Achieving Sustainability in Digital Media
2025.02.10
In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.
Scaling the Future: Mastering Platform Growth and Resilience
2025.01.17
In this episode, we’ll explore the implications of potential disruptions in linear TV services and what this means for streaming platforms. Discover how companies are addressing the complexities of scaling their front-end technologies, which were not initially designed to handle the demands of today’s massive viewership.