OTTRed Podcast IBC Edition: The Future of Streaming - Embracing Hybridity

In this engaging episode, hosted by Chris Redmond, industry experts Charline Robbe, VP Product at Bedrock, and Keran Boyd, Analyst at Caretta Research, delve into the evolving landscape of streaming and the intriguing concept of hybridity. Over the past decade, the world witnessed an unprecedented surge in online video consumption, with the COVID-19 pandemic acting as a catalyst for this trend.

However, the streaming market encountered a new phase last year, characterized by a slowdown in VOD consumption growth. Faced with fierce competition and a saturation of content, streaming providers had to rethink their strategies to keep pace with the changing dynamics.

The solution? Hybridity. Many streaming platforms are now opting for a hybrid monetization approach, which combines elements of AVOD and SVOD. Guests break down the advantages of this approach, from diversifying revenue sources to enhancing user experiences.

Additionally, new content models like FAST have emerged, aimed at increasing AVOD revenue and user engagement. Discover why hybridity and innovative content models are not just buzzwords but vital strategies for streaming platforms to navigate the evolving landscape successfully.

News

 Bedrock & Ease Live Jointly Create the Interactive M6+ Live Sport Experience for the EURO 2024

Bedrock & Ease Live Jointly Create the Interactive M6+ Live Sport Experience for the EURO 2024

2024.06.11

June 11th, 2024, Paris, France and Bergen, Norway- Bedrock, the leading European streaming tech company, and Ease Live, an Evertz company providing innovative interactive TV technology, announce their newly formed collaboration to provide media and entertainment companies with highly immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement.

 Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

2024.05.23

May 23rd, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the highly-anticipated launch of M6+, the new supercharged AVOD streaming platform by Groupe M6, now available for free across all devices.

 Bedrock to launch brand new M6+ platform in France  with universal AVOD distribution

Bedrock to launch brand new M6+ platform in France with universal AVOD distribution

2024.03.07

March 7th, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the upcoming release of M6+, a groundbreaking new AVOD platform launched by Groupe M6.