OTTRed IBC Edition Podcast: PSB's Digital Switch-Off

In this though-provoking podcast, we explore how PSBs are navigating the digital landscape and the indispensable role of OTT in their transformation.

As traditional broadcasting gives way to digital innovations, PSBs are at a crossroads. In this episode, our host, Chris Redmond, with guest expert, Lior Ovadia from KAN, unpack the challenges and opportunities faced in adopting OTT technologies to continue serving their audiences effectively and discuss how PSBs are leveraging OTT to maintain relevance in a rapidly changing media landscape while preserving their vital public service role.

Through riveting conversations, explore the growing audience shift towards OTT platforms and its implications for PSBs. How do they balance catering to traditional TV viewers while embracing the digital generation's preferences? Discover how OTT empowers PSBs to diversify content offerings, enhance accessibility, and engage with their audiences in innovative ways.

Also understand the strategic partnerships and collaborations PSBs embark upon with OTT providers to expand their reach and bring public service content to global audiences. In our evolving digital world, OTT technologies influence content discovery, personalization, and the development of tailored services, enabling PSBs to craft compelling experiences for viewers in the digital era.

Whether you're a media professional, an advocate of public service broadcasting, or simply curious about the evolving media landscape, this podcast offers unparalleled insights into "PSB's Digital Switch-Off: Embracing the Significance of OTT."

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