OTTRed Podcast: The Art of Making Streaming Ads Pay

Embark on a journey to revolutionize the way we perceive streaming ads as a revenue-driving force. This episode delves deep into the intricate world of advertising, shedding light on how broadcasters and content owners can truly unlock the potential within.

In an era of unprecedented consumer demand for streaming content, we explore how aligning advertising strategies with these demands can lead to substantial revenue growth. The podcast delves into the art of elevating the user experience, highlighting how seamlessly integrating ads with content can be the key to capturing audience attention and driving advertising success.

A critical component of this transformative journey lies in establishing a rock-solid technical foundation. We emphasize the significance of a dependable infrastructure for delivering ads flawlessly, ensuring that both content and advertising coexist harmoniously in the digital landscape.

In the age of data-driven decision-making, our podcast also delves into the power of actionable insights. We unpack how leveraging data can provide the insights needed to optimize ad campaigns, resulting in better engagement and returns.

Join us for an engaging conversation with our esteemed guests as we explore how broadcasters and content owners are uniquely positioned to tap into, and expand, advertising revenues. Discover the strategies that have the potential to reshape the future of streaming ads, making them a dynamic force in revenue generation.

Guests
-Tung Tran Quang, Director AdTech & AVOD Strategy, Bedrock -Robert Ambrose, Co-Founder and Managing Director, Caretta Research


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