OTTRed Podcast: The Art of Making Streaming Ads Pay

Embark on a journey to revolutionize the way we perceive streaming ads as a revenue-driving force. This episode delves deep into the intricate world of advertising, shedding light on how broadcasters and content owners can truly unlock the potential within.

In an era of unprecedented consumer demand for streaming content, we explore how aligning advertising strategies with these demands can lead to substantial revenue growth. The podcast delves into the art of elevating the user experience, highlighting how seamlessly integrating ads with content can be the key to capturing audience attention and driving advertising success.

A critical component of this transformative journey lies in establishing a rock-solid technical foundation. We emphasize the significance of a dependable infrastructure for delivering ads flawlessly, ensuring that both content and advertising coexist harmoniously in the digital landscape.

In the age of data-driven decision-making, our podcast also delves into the power of actionable insights. We unpack how leveraging data can provide the insights needed to optimize ad campaigns, resulting in better engagement and returns.

Join us for an engaging conversation with our esteemed guests as we explore how broadcasters and content owners are uniquely positioned to tap into, and expand, advertising revenues. Discover the strategies that have the potential to reshape the future of streaming ads, making them a dynamic force in revenue generation.

Guests
-Tung Tran Quang, Director AdTech & AVOD Strategy, Bedrock -Robert Ambrose, Co-Founder and Managing Director, Caretta Research


News

 Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

Bedrock powers brand new M6+ platform, bringing AVOD free tier across 15 new devices in France

2024.05.23

May 23rd, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the highly-anticipated launch of M6+, the new supercharged AVOD streaming platform by Groupe M6, now available for free across all devices.

 Bedrock to launch brand new M6+ platform in France  with universal AVOD distribution

Bedrock to launch brand new M6+ platform in France with universal AVOD distribution

2024.03.07

March 7th, 2024, Paris, France - Bedrock, the leading European streaming tech company, announces the upcoming release of M6+, a groundbreaking new AVOD platform launched by Groupe M6.

 OTTRed Podcast: Unveiling the Sports OTT Revolution

OTTRed Podcast: Unveiling the Sports OTT Revolution

2024.03.06

In this podcast episode, explore the rise of online sports streaming, and the challenges to establish a dedicated and faithful audience.