Whitepaper: Making streaming ads pay

In an era where streaming has taken center stage, unlocking the full potential of advertising in this landscape demands a precise focus on user experience, data utilization, robust infrastructure, and the strategic selection of technology partners. The growing prominence of internet-connected TV has ushered in a promising opportunity for content owners and broadcasters to significantly enhance their streaming revenue by delivering tailored and engaging ad experiences.

However, the road to effective OTT advertising is not without its hurdles, and one of the foremost challenges lies in crafting a seamless user experience. If advertisements become overly intrusive, disruptive, or suffer from poor quality, viewers are quick to disengage. Our comprehensive white paper delves deep into the essential considerations for implementing next-generation advertising in the streaming realm. From operational intricacies to cutting-edge technology insights, this publication offers a treasure trove of knowledge for anyone seeking to maximize the returns on their streaming ad investments. Join us on this exciting journey as we chart the course for a future where streaming ads not only thrive but genuinely pay off for all stakeholders involved.

Making streaming ads pay

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 Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"

Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"

2025.02.12

This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.

 Greening the Stream: Achieving Sustainability in Digital Media

Greening the Stream: Achieving Sustainability in Digital Media

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In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.

 Scaling the Future: Mastering Platform Growth and Resilience

Scaling the Future: Mastering Platform Growth and Resilience

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In this episode, we’ll explore the implications of potential disruptions in linear TV services and what this means for streaming platforms. Discover how companies are addressing the complexities of scaling their front-end technologies, which were not initially designed to handle the demands of today’s massive viewership.