Bedrock migrates RTLplay to the most advanced streaming user experience in French-speaking Belgium

Bedrock, the leading European streaming technology company, announces the migration of RTLplay to its brand new streaming platform. RTL sets the bar on the Belgian market offering RTLplay users a state-of-the-art user experience on Connected TV (Samsung TV, Apple TV, Android TV), mobile, and web. 

Powered by Bedrock's cutting-edge technology, RTLplay's platform boasts a sleek design and highly personalized interface across a wide range of devices. 

In today's dynamic landscape, users' expectations are higher than ever. Bedrock has been the trusted partner of RTLplay since 2017, providing a rock-solid and scalable platform for their rapidly growing audience. From VOD to premium live and sports events, Bedrock has enabled RTLplay to captivate viewers with an extensive range of content.

"Bedrock's mission is to empower national broadcast leaders to compete with global streaming giants," said Jonas Engwall, CEO of Bedrock. "We take great pride in working closely with the RTL teams in Brussels to deliver the most advanced user experience in Belgium. Our powerful personalization, fueled by extensive data, enables RTL to effectively promote and distribute its content, ensuring the utmost satisfaction of its audience."

Regarding our users' behavior on RTLplay, we have been observing a significant increase in consumption on the big screen (TV screen) since the beginning of 2023. Beyond being an industry trend, this growth is influenced and accelerated by the content we offer, namely an increasingly extensive catalog of premium quality live and long-form content. It also seamlessly aligns with our video strategy at RTL Belgium, based on the full complementarity between our linear and non-linear media. In this 'second screen to first screen' strategy, we aim to provide our users with the most comprehensive and optimal user experience. This journey began with Samsung Tizen and will continue in the coming weeks with an even broader distribution offering. Stay tuned!”  said Julien Brassine, Digital Media, Data & Innovation Director of RTL Belgium.

As part of Bedrock’s commitment to innovation, new devices in the connected TV and streaming spaces will be launched in the near future, expanding the possibilities for RTLplay users.

About RTL Belgium

RTL Belgium is a prominent player in television, radio, and VOD, boasting over two million viewers, one million listeners, and more than two hundred thousand daily users in French-speaking Belgium. It holds a central position in the audiovisual landscape with renowned brands such as RTL TVI, Club RTL, and Plug RTL in the television sector, as well as Radio Contact, Bel RTL, and their associated web radios in the radio sector. The company has also expanded its online services with platforms like RTLplay, RTL Info, and RTL Podcast. Furthermore, through IP Belgium, it manages advertising for both its own services and numerous third-party TV, radio, and digital entities. DPG Media and the Rossel Group each hold a 50% stake in RTL Belgium.

Every day, more than two million viewers engage with one of the three channels within the RTL family: RTL-TVI, CLUB RTL, and PLUG RTL. In radio, BEL RTL and Radio Contact attract nearly 700,000 listeners each on a daily basis. Beyond television and radio, recent years have witnessed the emergence of a third pillar of content development: new media. Through the development of mobile applications, websites, and reference portals, these contents foster greater interactivity with consumers and open up boundless opportunities for both creative and commercial growth. With a revenue exceeding €200 million, the RTL Group in Belgium owes the key to its success to a simple and effective formula: reinventing itself daily by cultivating genuine connections with its audiences (listeners, viewers, advertisers, consumers); and achieving this through the unwavering enthusiasm of a dynamic and passionate team.


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