News
OTTRed Podcast IBC Edition: FAST Success
In this riveting podcast, we dive deep into the booming world of FAST platforms. We uncover the secrets behind their phenomenal success and explore the intricacies of striking the perfect balance between content abundance and advertiser satisfaction.
With an ever-expanding array of content and an impressive lineup of channels, FAST services have captivated audiences worldwide. We explore the factors that have propelled these platforms to the forefront of the streaming industry and the strategies employed to keep viewers engaged.
However, amidst this rapid growth, how do FAST platforms ensure that advertisers' needs are not only met but exceeded? Our expert guests share invaluable insights on navigating the delicate dance between delivering quality content to viewers and crafting effective, non-intrusive advertising experiences.
Listen as we analyze the innovative advertising models that drive revenue while preserving the viewers' trust. We discuss the challenges faced by FAST providers in capturing and retaining advertisers' attention in an increasingly competitive landscape.
Whether you're a content creator, an advertiser, or a streaming enthusiast, this podcast is your gateway to understanding the intricate ecosystem of FAST success and the harmonious relationship between compelling content and advertiser satisfaction.
News
Bedrock: World-Class Video Streaming with Roots in Portugal
2025.02.20
This article was originally published in Portuguese by Jornal de Notícias. It has been translated and reposted here with permission. A European leader in video streaming technology, Bedrock—part of the European media giant Bertelsmann—chose Lisbon a year ago to expand its operations. Since then, it has stood out in Portugal's tech ecosystem, establishing itself as an employer of excellence and a benchmark in innovation.
Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"
2025.02.12
This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.
Greening the Stream: Achieving Sustainability in Digital Media
2025.02.10
In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.