News
OTTRed Podcast: The Art of Making Streaming Ads Pay
Embark on a journey to revolutionize the way we perceive streaming ads as a revenue-driving force. This episode delves deep into the intricate world of advertising, shedding light on how broadcasters and content owners can truly unlock the potential within.
In an era of unprecedented consumer demand for streaming content, we explore how aligning advertising strategies with these demands can lead to substantial revenue growth. The podcast delves into the art of elevating the user experience, highlighting how seamlessly integrating ads with content can be the key to capturing audience attention and driving advertising success.
A critical component of this transformative journey lies in establishing a rock-solid technical foundation. We emphasize the significance of a dependable infrastructure for delivering ads flawlessly, ensuring that both content and advertising coexist harmoniously in the digital landscape.
In the age of data-driven decision-making, our podcast also delves into the power of actionable insights. We unpack how leveraging data can provide the insights needed to optimize ad campaigns, resulting in better engagement and returns.
Join us for an engaging conversation with our esteemed guests as we explore how broadcasters and content owners are uniquely positioned to tap into, and expand, advertising revenues. Discover the strategies that have the potential to reshape the future of streaming ads, making them a dynamic force in revenue generation.
Guests
-Tung Tran Quang, Director AdTech & AVOD Strategy, Bedrock
-Robert Ambrose, Co-Founder and Managing Director, Caretta Research
News
Bedrock: World-Class Video Streaming with Roots in Portugal
2025.02.20
This article was originally published in Portuguese by Jornal de Notícias. It has been translated and reposted here with permission. A European leader in video streaming technology, Bedrock—part of the European media giant Bertelsmann—chose Lisbon a year ago to expand its operations. Since then, it has stood out in Portugal's tech ecosystem, establishing itself as an employer of excellence and a benchmark in innovation.
Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"
2025.02.11
This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.
Greening the Stream: Achieving Sustainability in Digital Media
2025.02.07
In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.