News
OTTRed IBC Edition Podcast: PSB's Digital Switch-Off
In this though-provoking podcast, we explore how PSBs are navigating the digital landscape and the indispensable role of OTT in their transformation.
As traditional broadcasting gives way to digital innovations, PSBs are at a crossroads. In this episode, our host, Chris Redmond, with guest expert, Lior Ovadia from KAN, unpack the challenges and opportunities faced in adopting OTT technologies to continue serving their audiences effectively and discuss how PSBs are leveraging OTT to maintain relevance in a rapidly changing media landscape while preserving their vital public service role.
Through riveting conversations, explore the growing audience shift towards OTT platforms and its implications for PSBs. How do they balance catering to traditional TV viewers while embracing the digital generation's preferences? Discover how OTT empowers PSBs to diversify content offerings, enhance accessibility, and engage with their audiences in innovative ways.
Also understand the strategic partnerships and collaborations PSBs embark upon with OTT providers to expand their reach and bring public service content to global audiences. In our evolving digital world, OTT technologies influence content discovery, personalization, and the development of tailored services, enabling PSBs to craft compelling experiences for viewers in the digital era.
Whether you're a media professional, an advocate of public service broadcasting, or simply curious about the evolving media landscape, this podcast offers unparalleled insights into "PSB's Digital Switch-Off: Embracing the Significance of OTT."
News
Bedrock: World-Class Video Streaming with Roots in Portugal
2025.02.20
This article was originally published in Portuguese by Jornal de Notícias. It has been translated and reposted here with permission. A European leader in video streaming technology, Bedrock—part of the European media giant Bertelsmann—chose Lisbon a year ago to expand its operations. Since then, it has stood out in Portugal's tech ecosystem, establishing itself as an employer of excellence and a benchmark in innovation.
Interview with Ricardo Castelhano, Bedrock: "Our goal is to position Portugal as a center for innovation in streaming technology"
2025.02.11
This article was originally published in Portuguese by Mónica Marques on 4gnews. It has been translated and reposted here with permission. Bedrock plans to recruit tech professionals in Portugal this year. We interviewed Ricardo Castelhano, Senior Vice President of Engineering at Bedrock in Portugal, to get a deeper understanding of the company and its plans for the Portuguese market.
Greening the Stream: Achieving Sustainability in Digital Media
2025.02.07
In this insightful episode, we explore the evolving role of sustainability in the streaming industry. With digital media consumption on the rise, streaming platforms face increasing pressure to address their environmental impact while maintaining seamless user experiences.